{"title":"Instinct","description":"\u003cp\u003eInstinct covers both dogs and cats across raw, freeze-dried, kibble and canned food, which makes it one of the broader single-brand ranges in the shop. The selection here splits fairly evenly between the two animals, with canned cat food and dog kibble the two largest parts of it.\u003c\/p\u003e\u003cp\u003eThe brand is best known for its Raw Boost kibble and the Raw Boost Mixers, which are freeze-dried pieces meant to be scattered over an existing meal rather than fed on their own — a way of adding raw to a diet without moving to it wholesale. There are also limited-ingredient recipes built around a single protein, which are worth a look if you are trying to work out what your pet reacts to. 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Raw, whole-food ingredients are freeze-dried to gently remove the moisture, while locking in nutrients and flavor. 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